Hooj Choons

Hooj Choons

Profile:
Founded in 1990 by Red Jerry and Phil Howells (who left after HOOJ 004 to go and work with Pete Tong at FFRR). It was Howells’ girlfriend, Emma, who came up with the Hoojman logo. It released numerous #1 records to the world. Its changing styles throughout the years did much to guide the tastes of DJs and dance floors around the world. Probably best known for re-releasing the mid-90's dance floor hit "Café Del Mar" by Energy 52, which remains a dance floor classic. It specialized in progressive house and progressive trance, although later releases dabbled in breaks, deep house, electro and ambient flavours. It shut down in mid-2003 due to ongoing financial difficulties, but returned in 2006 under the same management as Lost Language. Only a few new releases appeared on the label, and the company Hooj Choons Ltd. that operated since 1993 was dissolved in 2010. After a few years in a dormant state, the Hooj name has again been restarted in January 2014, with an expected "sparse but high quality release schedule".
Sublabels
Parent Label:
Contact Info:
Hooj Choons Ltd. / Hooj Music
PO Box 16789,
London,
NW6 6ZX.

Phone: 020 7328 7787
Fax: 020 7328 7727

E-mail:
General Enquiries: [email protected]
Licensing: [email protected]
A&R: [email protected]
A&R / Promotions: [email protected]
Web Site: [email protected]
Shop: [email protected]
Sites:

Label

Releases

Status Catalog Number  Image Artist Title ( Format) Label Catalog Number  Country Year Actions
12 LOSE 37 Gloworm - I Lift My Cup Gloworm I Lift My Cup(12", Single) Pulse-8 Records, Pulse-8 Records 12 LOSE 37 UK 1992 Sell This Version
62102-6 L.S.G. - Shecan L.S.G. Shecan (12", TP) Hooj Choons 62102-6 UK 1999 Sell This Version
95402 Lustral - Everytime Lustral Everytime(CD, Maxi) Fairway Record 95402 France 1997 Sell This Version
95403 Lustral - Everytime Lustral Everytime(CD, Single, Car) Fairway Record 95403 France 1997 Sell This Version
473078 2 Various - Mega Dance Party 2 Various Mega Dance Party 2(2xCD, Comp) Columbia, Columbia 473078 2 Germany 1993 Sell This Version
495480 2 Various - MTV Ibiza 99 Various MTV Ibiza 99(2xCD, Comp) Columbia, Columbia, MTV Music Television 495480 2 Europe 1999 Sell This Version
0518262 Lost Tribe - Gamemaster Lost Tribe Gamemaster(CD, Maxi) Jive, Hooj Choons 0518262 Netherlands 1998 Sell This Version
525 860-2 Various - Dance Zone Level 6 Various Dance Zone Level 6 (Comp) 525 860-2 UK 1995 Sell This Version
535 765-2 St. Peter & Heaven - Club Mix 96 Vol. 2 St. Peter & Heaven Club Mix 96 Vol. 2(2xCD, Comp, Mixed) PolyGram TV 535 765-2 UK 1996 Sell This Version
555 035-2 Various - Kiss In Ibiza 97 Various Kiss In Ibiza 97(2xCD, Comp) PolyGram TV 555 035-2 UK 1997 Sell This Version
0598262 Lost Tribe - Gamemaster Lost Tribe Gamemaster(CD, Single) Hooj Choons 0598262 Netherlands 1998 Sell This Version
827.211 Gloworm - I Lift My Cup Gloworm I Lift My Cup(CD, Maxi) Pulse-8 Records 827.211 Germany 1992 Sell This Version
850 217-2 JX - Son Of A Gun JX Son Of A Gun(CD, Single) Ffrreedom, Ffrreedom, Ffrreedom, Hooj Choons 850 217-2 UK 1995 Sell This Version
850 283-2 JX - Son Of A Gun JX Son Of A Gun(CD, Maxi) Ffrreedom 850 283-2 Germany 1995 Sell This Version
850 588-4 JX - There's Nothing I Won't Do JX There's Nothing I Won't Do(Cass, Single) Ffrreedom, Ffrreedom, Hooj Choons 850 588-4 UK 1996 Sell This Version
850 589-2 JX - There's Nothing I Won't Do JX There's Nothing I Won't Do(CD, Single) Ffrreedom, Ffrreedom, Ffrreedom, Hooj Choons 850 589-2 UK 1996 Sell This Version
850 627-2 JX - There's Nothing I Won't Do JX There's Nothing I Won't Do (Single) 850 627-2 Australasia 1996 Sell This Version
857 488-4 JX - Son Of A Gun JX Son Of A Gun(Cass, Single, Sli) Internal Dance 857 488-4 Australia 1994 Sell This Version
857 489-1 JX - Son Of A Gun JX Son Of A Gun(12") Hooj Choons, Internal Dance 857 489-1 Italy 1994 Sell This Version
857 785-1 Sister Bliss with Colette (2) - Cantgetaman, Cantgetajob (Life's A Bitch!) Sister Bliss with Colette (2) Sister Bliss with Colette (2) - Cantgetaman, Cantgetajob (Life's A Bitch!)(12", Single) Go! Beat, Hooj Choons 857 785-1 UK 1994 Sell This Version
857 785-2 Sister Bliss With Colette (2) - Cantgetaman, Cantgetajob (Life's A Bitch!) Sister Bliss With Colette (2) Sister Bliss With Colette (2) - Cantgetaman, Cantgetajob (Life's A Bitch!)(CD, Single, CD1) Go! Beat, Hooj Choons 857 785-2 Europe 1994 Sell This Version
857 787-2 Sister Bliss with Colette (2) - Cantgetaman, Cantgetajob (Life's A Bitch!) Sister Bliss with Colette (2) Sister Bliss with Colette (2) - Cantgetaman, Cantgetajob (Life's A Bitch!)(CD, Single, CD2) Go! Beat, Hooj Choons 857 787-2 UK & Europe 1994 Sell This Version
857 976-4 JX You Belong To Me(Cass, Single) Polydor, London Records 857 976-4 Australasia 1995 Sell This Version
869 721-1 Andronicus - Make You Whole Andronicus Make You Whole(12") Ffrreedom, Ffrreedom 869 721-1 UK 1992 Sell This Version
8 93506 2 Diss-Cuss - Save The Day Diss-Cuss Save The Day(CD, Maxi) Orbit Records, Hooj Choons, Virgin 8 93506 2 Germany 1996 Sell This Version
987658-2 Various - 100% Hits: The Best Of 1995 Various 100% Hits: The Best Of 1995(CD, Comp) PolyGram TV 987658-2 Australia 1995 Sell This Version
565964.2 Pete Tong / Paul Oakenfold - Essential Selection '98 Pete Tong / Paul Oakenfold Pete Tong / Paul Oakenfold - Essential Selection '98(3xCD, Ltd, Mixed) FFRR 565964.2 UK 1998 Sell This Version
850 049.2 JX - You Belong To Me JX You Belong To Me (Single, Maxi) 850 049.2 Australasia 1995 Sell This Version
857 493.2 JX - Son Of A Gun JX Son Of A Gun (Maxi) 857 493.2 Australasia 1994 Sell This Version
89350660 Diss-Cuss - Save The Day (Remixes) Diss-Cuss Save The Day (Remixes)(12") Hooj Choons, Orbit Records 89350660 Germany 1996 Sell This Version
314 525 595-2 Terry “T.K. Terry “T.K." Kelly* United Nations Of Dance(CD, Comp, Mixed) FFRR 314 525 595-2 Canada 1995 Sell This Version
74321 10983 1 Felix - Don't You Want Me Felix Don't You Want Me 74321 10983 1 Europe 1992 Sell This Version
74321 10983 2 Felix - Don't You Want Me Felix Don't You Want Me (Maxi, Single) 74321 10983 2 Europe 1992 Sell This Version
74321 27934 2 Graeme Park, Pete Tong, Paul Oakenfold, Justin Robertson - Cream Live Graeme Park, Pete Tong, Paul Oakenfold, Justin Robertson Graeme Park, Pete Tong, Paul Oakenfold, Justin Robertson - Cream Live(2xCD, Mixed, Bla) Deconstruction, Cream Records 74321 27934 2 UK 1995 Sell This Version
74321 42347 1 Mr & Mrs Smith* - Gotta Get Loose Mr & Mrs Smith* Gotta Get Loose(12", Maxi) NN'B 74321 42347 1 France 1996 Sell This Version
7243 8 34771 2 8 Various - Now That's What I Call Music! 31 Various Now That's What I Call Music! 31(2xCD, Comp) Virgin EMI, Polygram, Virgin EMI, Polygram 7243 8 34771 2 8 UK & Europe 1995 Sell This Version
74321550482 Disc-O-Thek - Don't You Want Me '97 Disc-O-Thek Don't You Want Me '97(CD, Single, Car) Omnisonus 74321550482 France 1997 Sell This Version
506013 1013107 JX - You Belong To Me JX You Belong To Me(7xFile, WAV) Hooj Choons 506013 1013107 UK Unknown
AVANT011 Valtruistics* - For Her Valtruistics* For Her(12", S/Sided, TP) Avantgarde AVANT011 UK 2001 Sell This Version
BARQCD006 Lustral - Deeper Darker Secrets Lustral Deeper Darker Secrets(2xCD, Album) Baroque Records BARQCD006 UK 2007 Sell This Version
BARSP 002 Lustral - Deeper Darker Secrets Album Sampler #1 Lustral Deeper Darker Secrets Album Sampler #1(2x12") Baroque Records BARSP 002 UK 2007 Sell This Version
BTI 007 Mr. & Mrs. Smith - Gotta Get Loose Mr. & Mrs. Smith Gotta Get Loose(12") Bonzai Trance Progressive Italy BTI 007 Italy 1996 Sell This Version
CALOSE67 Gloworm - I Lift My Cup Gloworm I Lift My Cup(Cass, Single) Pulse-8 Records CALOSE67 UK & Ireland 1994 Sell This Version
CD LOSE 37 Gloworm - I Lift My Cup Gloworm I Lift My Cup(CD, Single) Pulse-8 Records, Pulse-8 Records CD LOSE 37 UK 1992 Sell This Version
CDLOSE67 Gloworm - I Lift My Cup Gloworm I Lift My Cup(CD, Maxi) Pulse-8 Records CDLOSE67 UK 1994 Sell This Version
D 11410 Gloworm - I Lift My Cup Gloworm I Lift My Cup(CD, Single, Ltd) Liberation Records, Pulse-8 Records D 11410 Australia 1993 Sell This Version
DECSIX002 Various - The Ultimate Chillout Album Various The Ultimate Chillout Album (Comp) DECSIX002 UK 2002 Sell This Version
DINCD 84 Various - Energy Rush: Xtermin8 Various Energy Rush: Xtermin8(CD, Comp) Dino Entertainment, Dino Entertainment DINCD 84 UK & Ireland 1994 Sell This Version
DMC 156 Various - CD Collection 156 Various CD Collection 156(CDr, Comp, Ltd, Promo, RP) DMC DMC 156 UK Unknown Sell This Version
DMDOrbit033 Lost Tribe - Gamemaster Lost Tribe Gamemaster(12") Orbit Records, Hooj Choons DMDOrbit033 Germany 1999 Sell This Version
DNCD96 Boy George And Pete Tong - Dance Nation Boy George And Pete Tong Boy George And Pete Tong - Dance Nation(2xCD, Mixed) Ministry Of Sound DNCD96 UK 1996 Sell This Version
DNET023-EPD Space Baby* - Free Your Mind Space Baby* Free Your Mind(CD, Maxi) DanceNet DNET023-EPD Australia & New Zealand 1995 Sell This Version
DNET033 - EPD Andronicus - Make You Whole (Remixes) Andronicus Make You Whole (Remixes)(CD, Maxi) DanceNet DNET033 - EPD Australia & New Zealand 1996 Sell This Version
D:NET034-EPD Diss-Cuss - Save The Day (Remixes) Diss-Cuss Save The Day (Remixes)(CD, Single) DanceNet D:NET034-EPD Australia & New Zealand 1996 Sell This Version
DNET038-SPD Mr & Mrs Smith* - Gotta Get Loose Mr & Mrs Smith* Gotta Get Loose(CD, Maxi) DanceNet DNET038-SPD Australia & New Zealand 1996 Sell This Version
D:NET039 - SPD Space Kittens - Storm Space Kittens Storm(CD, Single) DanceNet D:NET039 - SPD Australia & New Zealand 1996 Sell This Version
DNET068-SPD Red Sun - This Love Red Sun This Love(CD, Maxi) DanceNet DNET068-SPD Australia & New Zealand 1996 Sell This Version
DNET071-EPD Libido - The Second Coming Libido The Second Coming(CD, Maxi) DanceNet DNET071-EPD Australia & New Zealand 1996 Sell This Version
DNET081-SPD Solar Stone* - The Calling Solar Stone* The Calling(CD, Maxi) DanceNet DNET081-SPD Australia & New Zealand 1997 Sell This Version
DNETCD001 Various - DanceNet Volume 1 Various DanceNet Volume 1(2xCD, Comp) DanceNet DNETCD001 Australia 1995 Sell This Version
DRCD0092 Lustral - Deeper Darker Secrets Lustral Deeper Darker Secrets(2xCD, Album, Dig) Diamond Records (6), Союз DRCD0092 Russia 2007 Sell This Version
DST 1102-8 Andronicus - Make You Whole Andronicus Make You Whole(CD, Maxi) Dance Street DST 1102-8 Germany 1992 Sell This Version
DST 1102-12 Andronicus - Make You Whole Andronicus Make You Whole(12", Gen) Dance Street DST 1102-12 Germany 1992 Sell This Version
eb 9772-2 Various - Dorian Gray - History Of Magic Various Dorian Gray - History Of Magic(2xCD, Comp) FFM Dance Department eb 9772-2 Germany 2001 Sell This Version
EC 002 Various - Club Foundations Various Club Foundations(12") EC Records EC 002 Netherlands 1993 Sell This Version
FCD324 Marmion - Schöneberg Marmion Schöneberg(CD, Single) FFRR, FFRR FCD324 UK 1998 Sell This Version
FHC5 CD Allister Whitehead & Tall Paul - The House Collection Vol. 5 Allister Whitehead & Tall Paul Allister Whitehead & Tall Paul - The House Collection Vol. 5(2xCD, Mixed + Box) Fantazia FHC5 CD UK 1997 Sell This Version
FHC6 CD Paul Oakenfold & Mike Cosford - The House Collection Volume 6 Paul Oakenfold & Mike Cosford Paul Oakenfold & Mike Cosford - The House Collection Volume 6(2xCD, Mixed) Fantazia FHC6 CD UK 1997 Sell This Version
FIN 091 Diss-Cuss - Pissed Apache Diss-Cuss Pissed Apache(12") Flying International FIN 091 Italy 1992 Sell This Version
FIN 098 Diss-Cuss - Pissed Apache  (Remix) Diss-Cuss Pissed Apache (Remix)(12") Flying International FIN 098 Italy 1992 Sell This Version
FRCDM 20 JX - You Belong To Me JX You Belong To Me(CD, Maxi) Flex Records (2) FRCDM 20 Scandinavia 1995 Sell This Version
FXDJ 324 Marmion - Schöneberg Marmion Schöneberg(2x12", Promo) FFRR, Hooj Choons FXDJ 324 UK 1998 Sell This Version
GEMR001 The Human League - The Things That Dreams Are Made Of The Human League The Things That Dreams Are Made Of (Single) GEMR001 UK 2007 Sell This Version
GU:SAM002 Various - Global Underground: Arrivals Various Global Underground: Arrivals(CD, Mixed, Smplr) Boxed, Boxed GU:SAM002 UK 2000 Sell This Version
HF48CD Brandon Block And Alex P - Clockwork Orange: The Ibiza Experience Brandon Block And Alex P Brandon Block And Alex P - Clockwork Orange: The Ibiza Experience(CD, Comp, Mixed) PWL International, Labello Dance, PWL International HF48CD UK 1995 Sell This Version
HJ 10 Circulation - Turquoise Circulation Turquoise(12", W/Lbl) Hooj Choons HJ 10 UK 2001 Sell This Version
HJ 28 Peace Division Pres. Future Primitive (4) - R U Somewhere Peace Division Pres. Future Primitive (4) Peace Division Pres. Future Primitive (4) - R U Somewhere(12", S/Sided, Promo, W/Lbl) Hooj Choons HJ 28 UK 2001 Sell This Version
HJ 33 Solar Stone* - Green Light Solar Stone* Green Light(12", S/Sided, W/Lbl) Hooj Choons HJ 33 UK 2002 Sell This Version
HJ 34 Miro (2) - By Your Side (DVK Remix) Miro (2) By Your Side (DVK Remix)(12", S/Sided, TP, W/Lbl) Hooj Choons HJ 34 UK 2000 Sell This Version
HJ 61 KC Flightt vs. Funky Junction - Voices (Promo Disc One) KC Flightt vs. Funky Junction KC Flightt vs. Funky Junction - Voices (Promo Disc One)(12", TP) Hooj Choons HJ 61 UK 2001 Sell This Version
HJ 61 / HJ 61R KC Flightt vs. Funky Junction KC Flightt vs. Funky Junction - Voices (Disc Three)(12", TP) Hooj Choons HJ 61 / HJ 61R UK 2001 Sell This Version
HJ 61 R KC Flightt vs. Funky Junction - Voices (Promo Disc Two) KC Flightt vs. Funky Junction KC Flightt vs. Funky Junction - Voices (Promo Disc Two)(12", TP, W/Lbl) Hooj Choons HJ 61 R UK 2001 Sell This Version
HJ 61 X KC Flightt Vs. Funky Junction - Voices (Promo Disc Three) KC Flightt Vs. Funky Junction KC Flightt Vs. Funky Junction - Voices (Promo Disc Three)(12", TP, W/Lbl, Sti) Hooj Choons HJ 61 X UK 2001 Sell This Version
HJ65 David James (Always) A Permanent State(12", S/Sided, W/Lbl) Hooj Choons HJ65 UK Unknown Sell This Version
HJ 68 Datar - U Datar U(12", S/Sided, TP) Hooj Choons HJ 68 UK 2002 Sell This Version
HJ 90 Rasoul* - Oh Baby Rasoul* Oh Baby(12", Promo, W/Lbl) Hooj Choons HJ 90 UK 2002 Sell This Version
HJ - 101 Flash Brothers - Hazy March / Captured Flash Brothers Hazy March / Captured (12", W/Lbl, Sti) Hooj Choons HJ - 101 UK Unknown Sell This Version
HN 72081-8 K.K. Project - Don't You Want Me (The New Club Anthem) K.K. Project Don't You Want Me (The New Club Anthem)(CD, Maxi) House Nation HN 72081-8 Germany 2003 Sell This Version
HOO 002-6 NRG* - Never Lost His Hardcore NRG* Never Lost His Hardcore(12") Orbit Records, Hooj Choons HOO 002-6 Germany 1997 Sell This Version
HOO 003-6 Lustral - Everytime Lustral Everytime(12") Orbit Records, Hooj Choons HOO 003-6 Germany 1997 Sell This Version
HOO 004-6 Lost Tribe - The Distant Voices Ep Lost Tribe The Distant Voices Ep(12", EP) Hooj Choons, Orbit Records HOO 004-6 Germany 1997 Sell This Version
HOOJ 1T Rio Rhythm Band - Carnival Da Casa Rio Rhythm Band Carnival Da Casa HOOJ 1T UK 1990 Sell This Version
HOOJ 002 Tomoaki* - Past, Present & Future Tomoaki* Past, Present & Future HOOJ 002 UK 2009
HOOJ 2T Tomoaki* - Past, Present & Future Tomoaki* Past, Present & Future HOOJ 2T UK 1990 Sell This Version
HOOJ 3T Simon Sed - Wigged Simon Sed Wigged HOOJ 3T UK 1990 Sell This Version
HOOJ 4 T Unknown Artist - Interplay Ep Unknown Artist Interplay Ep(12", EP, W/Lbl) Hooj Choons HOOJ 4 T UK 1990 Sell This Version
HOOJ 5 Rave 2001 - Poor London Rave 2001 Poor London HOOJ 5 UK 1991 Sell This Version
HOOJ 006 Inner Accuser - We Love You Too Inner Accuser We Love You Too HOOJ 006 UK 1991 Sell This Version
HOOJ 007 Sed Together - Break Loose Sed Together Break Loose HOOJ 007 UK 1991 Sell This Version
Hooj 009 Up On High - Away Up On High Away Hooj 009 UK 1991 Sell This Version

Add Review

Tedster41

Tedster41

December 26, 2021
When record shopping, I have one rule. If I see a Hooj Choon, I buy it.
twobadmice

twobadmice

July 23, 2021
One of my favourite record labels, often the sought after tracks at the time were released on Hooj Choons, I have found memories of this label, along with Positiva and Platipus and their second label Lost Language.

The introduction of their website along with a very special message board introduced me to some great characters and some not so great. Special shouts to Wicket, Steev, Bod and Chris Lake, there were many others I loved talking to on those message boards, but for the life of me I cannot think of their usernames :( Lads, I still have your releases you posted out to me. Much love 2badmice
See 2 replies
3345recordsVienna

3345recordsVienna

June 10, 2021
edited about 1 year ago
The classical Hooj Choons label is interested in four kind of styles:
1st: most well known for progressive house and trancy stuff
2nd: some are underground tech house
3rd: few ones are straight house
4th: 90ties RAVE! back to the old skool
find your gem!
Booj1Boy

Booj1Boy

January 25, 2021
A good rule of thumb when searching through these is the change of sleeve. The Lost Language-ish sleeve design showed the switch from often great, if not sometimes cheesy trance to Y2K deep prog which has really aged poorly most the time.
the1uncle

the1uncle

October 10, 2020
To echo a lot of the comments below.

I remember reading an interview with Red Jerry at the turn of the millennium. In it, he stated that Hooj's change of direction - from consistent purveyors of timeless anthems to boring tech house - was fuelled by Ronnie Randall's lacklustre review of CM's 'Dream Universe' in an edition of DJ Mag. Randall stated that 'it's a nice enough journey, but one that's been done many times before'.

By way of consequence, in order to inaugurate this 'new direction', the label immediately started pumping off stuff by the likes of DJ Gogo (whose debut EP featured a mind-numbingly yawntastic rework of 'Cry' by Sam Mollison), Midway and Silvio Ecomo.

In parallel, Hooj was still, for a time at least, putting out legendary bangers from Salt Tank, The Light, Katcha and Solar Stone. But, with the advent of Lost Language, the label's focus changed entirely to minimalistic techy stuff. Leaving a lot of us wondering 'What the hell happened?' Hooj was, after all, the imprint that gave us the hip house bounce of Antic and Artemesia; the screeching diva frenzy that was Escrima; Space Kittens' ultra- hardbag 'Storm'; ten million mixes of Energy 52; the Klubbheads'-produced Greenfield and, of course, JX.

Don't get me wrong. After the change - marked by an alteration in the sleeves - there were still moments of magic. 'Escape (Driving to Heaven)' by 16B and Legend of the Talking Dog's 'My Shadow Dances' being pretty seminal.

It's still difficult to reconcile RJ's volte face with the storming, characteristic hardbag remixes he put out by the dozen, between '93 and '97: Felix, Pizzaman, Sleazesisters, Our Tribe, Ariel ad infinitum.
See 4 replies
kingprawn65

kingprawn65

May 5, 2020
edited over 2 years ago
Always sure floor fillers in the trance/bangin' house clubs around London mid-late 1990s - and you'd always hear Graham Gold and Judge Jules drop their tunes on Kiss FM before you went out. Great productions, just great records - Hooj really sums up raving in London in the second half of the 90s like nothing else.
Rich.C

Rich.C

June 23, 2019
From Oakey to Sasha, from Digweed to Tenaglia, if there was ever one label to sum up the whole "Progressive" scene in the 1990s, forget Platipus, Fluid, Quad, it just has to be Hooj Choons...Dream Universe, Movin through your system, cafe del mar, invisible, everytime, space manoeuvres, dimension, greece 2000, Body shine....the lists endless, like it says on the tin "Occasional Providers of half-decent house"
Smoooshie35

Smoooshie35

June 26, 2016
A classic label up to about 2001. 2002 and after the releases are extremely boring. Before then it was pretty much a surefire win with every release. Early releases in the mid 90's were excellent progressive then they released some top quality trance / progressive for a few years.

The big change came when the design changed on the sleeves, maybe Silvio Ecomo - Standing and Pilgrimage to Paradise were the exceptions but generally 2002 onwards it became quite lacklustre. Maybe this more 'bland' sound contributed to their demise. But then again, the trance / progressive scene had all but gone in 2002 and cheese took over so i suppose they had no choice. Still collected them all almost though.
dogbrain555

dogbrain555

September 1, 2010
Killer Progressive House label.
vinguru

vinguru

March 24, 2010
edited over 13 years ago
Of all the music and labels that I have been collecting only Hooj Choons has had such a constant flow of excellence regarding their releases over the years they were active that I somehow feel forced to write something about them. I have been considering this writing a long time after all I have way over hundred releases from their catalog (and actually determined to seek the rest).

So what´s so special about this label? I was reading some conversation over forums where there was talked about the greatest electronic music labels of all time and someone mentioned Hooj Choons. Suddenly it was everyone fighting against this opinion and the conversation ended everyone laughing for their effort (this was some forum for IDM-stuff, so it was obvious there would be critical opinions ahead). Anyway, I think most of the arguments were kind of immature and showed unawareness of the history and development of the electronic music scene in the whole scale. Sure it´s a fact that there has been lots of labels that put out more experimental and forward thinking releases over the years (R&S, Warp, ...) but I think it´s a bit harsh to say that a label that worked over 15 years independent in slightly more commercial venues would be less effective and meaningfull, specially when they were able to move forward, change their sound in progressive manner and always keep their input high quality! I personally think that Hooj Choons shoul be regarded as one of the few special labels that changed the sound of electronic music for good!

The excellence behind their work lies down to one man: Rej Jerry (Jeremy Dickens)! Even though he was not alone making all it happen I believe that he was responsible for finding the talent and quality behind several artists. Hooj was always ahead of everyone seeking really good tracks to be signed for their label. Quality that really turned them genious was however the nose for talented producers to remix the signed tracks and turn them to Hooj Choons sound. The list is long but at least these names should be praised: Martin Freeland (Man With No Name), John Graham (from the Red Parrot label) and the rest of the Tilt posse, Matt Darey (Li Kwan, Bi Boy Action Squad, Lost Tribe), Jesse Skeens (Medway), Omid Nourizadeh, Nalin & Kane and several others!

Hooj was also able to surf the waves of evolving music scene. Their dramatic curve spanning over the years had at least three different noticeable stages. First one being melodic and almost happy house period (releases around 1-60), second one for the progessive and somewhat euphoric house and trance sound (up to around 100th release) with out forgetting some techno and breakbeat orientated releases and finally the matured and sophisticated progressive, electro and breakbeat influenced house and disco that dominated until the closure of the label in 2003. There was always hints for what was coming in the future in their releases, because the producers behind the remixes had their recognicable sound and I feel they had artistic liberacy to create their own path.

Of course the original material was good at it`s own (Greece 2000, Stage One, Sacred Cycles, Escape (Drivin to Heaven), Dont You Want Me, and so on...) and that proves the skills of Red Jerry to pick the cherries, to be outstanding. And when he found tracks that were too far out from the main label to sell they introduced some fine sublabels to do the job (Prolekult is one heck of a label for the acid and hardtrance heads)!

I haven´t found a single release from their catalog yet that I wouldn´t have liked. Every release is a winner and if the original track has dated somewhat badly, there is always some remixes that still sound fresh! My personal favourites are Billy Hendrix – Body Shine, 16B – Escape, Red Sun – This Love (Our House Remix), Jark Prongo – Moving Trough Your System, Katcha – Touched by God and naturally all the L.S.G, Space Manouevres, Nalin & Kane and Lost Tribe releases.

I strongly suggest that everyone who`s interested about evolution of (commercial) electronic music to listen at least the excellent compilations they released: Some of these were Hooj 1-3, Deeper Shades of Hooj 1-3, Nu-Progressive Era and specially if you can find Red Jerry`s Late Night Drive mix (for the Muzik mag) to sum up the late sound.
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