Just like a traditional label releasing 12-inch vinyl, ILR promoted it's music to select club/radio DJs, CD/mp3 record pools, print and online media. ILR focussed itself on discovering new artists and releasing a diverse range of music. Many of the artists already signed to the label have since gone on to release music on other labels, work on remix projects, as well as gaining DJ/live performance bookings. These artists come from various countries across the world, including Australia, USA, Canada, UK, Norway, Portugal, Italy, and Croatia.
In 2005, ILR branched out and developed 2 new projects. Firstly, the Infamous Record Pool - an mp3 promo service which enabled other independent record labels to get valuable and affordable real-time feedback on their latest music releases through digital music promotion. And secondly, the Infamous Podcasts - a series of DJ sets made available on the internet through the utilisation of the latest trend of online blogging and podcasting. In 2006, after 10 releases in the digital domain, comprising various singles and EPs, ILR released it's first full-length album on CD. This was a limited edition CD Digipack release that went on sale through CD Baby.
Since it's launch, ILR has received international press attention from DJ Mag, International DJ, m8 Magazine, Resident Advisor, inthemix, 365 Mag, and Progressive Sounds. Individual releases have also received support from some of the world's A-list DJ's, noteably from luminaries such as James Zabiela, Hernan Cattaneo, John Digweed, Tyler Stadius, Cass, Phil K, Demi, Omid 16B, Chris Fortier, and Carl Cox. ILR releases have also graced international radio airwaves, with plays on BBC Radio 1, Kiss FM, and Proton Radio.
In 2009, after a long hiatus, ILR formally removed it's entire back catalog of music from 3rd party digital download websites and made selected releases available for free download.