Dance music-focused imprint founded as Full Frequency Range Recordings in 1986 under the umbrella of London Records with Pete Tong as A&R and Phil Howells as assistant.
Early releases included Lil Louis' French Kiss, D Mob's We Call It Acieed and Salt-N-Pepa's Push It. Albums from Orbital, Goldie and All Saints followed in the 1990s.
Nick Raphael (2) started at the label as product manager and later became label manager.
Pete Tong relaunched the label in 2011 and it now sits as a sub label of Parlophone within the wider Warner Music Group.
Former Defected A&R manager Andy Daniell became label head in October 2019, with Evie Grain (ex-BMG) as marketing lead from 2021.
The label was rebranded in February 2021 with an updated logo by Trevor Jackson.
Label code: LC 7654 / LC 07654
Discogs does not yet recognize the classic ffrr high-fidelity mark (normally paired with a London or Decca logo) as a distinct label or series; for releases with that branding, please only enter the label as London Records or Decca as appropriate, and mention ffrr in the release notes.
Although the company name FFRR Records Ltd. first appeared on releases in 1986, the standard London logos were used until 1987. Such releases, even if they have an old-style "ffrr" badge embedded in the London logos, should only be filed under London Records. A new logo for the dance imprint first appeared on releases in 1987. It incorporated elements of the classic "ffrr" high-fidelity marks that had been part of the Decca and London branding since the 1940s, yet it is a unique logo, with a key difference being that it normally appears by itself and contains the words Full Frequency Range Recordings (not Recording, and not American Recordings or British Recordings).
From 1990 on, the imprint was affiliated with both FFRR Records Ltd and former immediate parent London Records 90 Ltd.
‘DJ’, included to the catalog numbers, generally stand for ‘promo copies’.