Originally started as Gearhead Magazine in 1993 by Mike LaVella. The first 10 issues came with a split 7". Michelle Haunold came on board in 2000 to create Gearhead Records. The magazine and label became separate in 2006. In 2013 LaVella left the magazine which then reunited with the record label under Haunold's watch. The record label and magazine along with the clothing line now function under the company umbrella of Gearhead HQ, also as Gearhead Productions, Inc. all run by Haunold. New products are being released on a regular basis once again, including the magazine, records and clothing.