London based independent record label focusing on raw, experimental rock 'n' roll, influenced by psychedelia, shoegaze, noise, garage, blues, folk and experimentation.

The label began in rural Norway during the 24 hour darkness of the Arctic winter, and entered the scene in 2012 with our compilation The Reverb Conspiracy – made in collaboration with Austin Psych Fest – a now annual release capturing the essence of the underground scene as it is today.

Today we have around 20 artists and over 40 releases featuring names like Anton Newcombe, Goat, Alan Vega, The Black Angels, Dead Skeletons, A Place to Bury Strangers and The Underground Youth.

As a label we try to put as much energy and art into the presentation of our records as the bands do to their music. We collaborate with visual artists and take a creative approach to our album covers and the vinyl itself, making them unique, valuable and collectible.

Alongside our stable of releases we offer super limited edition deluxe versions of some albums that are hand painted, stamped and sealed, and are works of art in their own right.

Distributor: Cargo Records