Iloki Records was originally started as What Records in 1977. It was going to be the vehicle to put out The Germs' first single, "Forming," and it was. Shortly after, I was approached by The Dils' manager to put out a single for them. This was the birth of What 02, The Dils' "I Hate the Rich." I was frequenting The Masque in Hollywood, and from there I recorded The Controllers, The Skulls, and The Eyes. That was the beginning. For the next 10 years, I recorded many different projects, mostly staying away from the Punk rock that I started with. I got bored easily.
Starting around 1982, I was working alot with punky instro surf music. Then it happened. I was approached by Word Records to buy the name - "What." Why would a Christian label from Texas want "What"? At first, I declined, then I thought "What" had lost any kind of identity, so I said to myself, why not? Thus, was born the name Iloki, which had a Hawaiian sound to go with the surf music I was working on. --- Chris Ashford, 2004