The label was founded in 1997 by DJ Koenie. The name was taken from his second hand vinyl shop based in Antwerp. The label actually emerged out of the store because upcoming artists used to shop with their demo tapes. At first there wasn't really a musical style preserved for the label: deep house, break beat, ...everything was possible. The aim of wgw is to get Belgian artists that little more attention that they deserve.
As Wally always says: Music is the healing force of the universe.