EXperimental was the label of Northcott Productions, Silvio Tancredi where Damon Wild used to do A&R for it. The label founded many electronic artists such as Freddy Fresh. Joey Beltram, Cari Lekebusch, Tim Taylor, Woody Mcbride, Dennis Ferrer, Rising Sons, Ray Love, etc. The label ended after the company decided to change future plans. Damon Wild continued a similar extension and path into electronic music and techno, with Synewave. Tim Taylor ran the UK division, Extortion.