Other notable artists that had releases on the Portrait label were Cyndi Lauper, Sade, and Heart.
The label design was similar to that of Columbia's single design on it was in grey tones, while the logo was handwritten orange with a red outline.
For a short time, between September 1980 and 1982, Portrait releases were co-branded with the Epic label.
In 1982, the label was relaunched again tapping into the New Wave scene and other music not gaining any airplay. It signed artists such as Altered Images, Aldo Nova, Accept, Arc Angel, Hawaiian pups, The Elvis Brothers, Eddy Grant, Orion the Hunter, the Producers, Saga, and Peter Baumann (formerly of Tangerine Dream). The label was completely black but the red logo stayed intact. Portrait struck gold again with the signings of Cyndi Lauper and Sade, both in 1983. Americans wouldn't get Sade until a year later. Aldo Nova did make some headway with the songs "Fantasy" and "Monkey On Your Back" from his "Subject: Aldo Nova" album. Saga also found success with the songs, "On the Loose" and "Wind Him Up" which would propel Saga to amass gold and platinum albums worldwide.
By the end of 1986, the only act making money on this label was Lauper. Her album "True Colors" went platinum, but it wasn't enough to sustain keeping the label afloat. At the end of 1986, Portrait was shuttered again.
In 1988, the label re-emerged once more but as a contemporary jazz outfit, with signings as diverse as Stanley Clarke, Ornette Coleman, and Prime Time and Japanese import T-Square. The logo changed dramatically. This time the label had two: the primary one was a painted P with the word "portrait" in a red block, while the secondary one was an outline drawing of a woman. This one was gone by 1990.
Epic did try to make the label work two more times: in 1992, it was trying to do jazz collections, and in 1999, it was relaunched through Columbia Records as a hard-rock/metal label, signing Ratt, Cinderella, Great White, the Union Underground, and Mars Electric. In 2000, Iron Maiden signed with Portrait in conjunction with Columbia Records in the US. Finally, after trying so hard to keep it afloat, Portrait dissolved in 2002 after the US release of Iron Maiden's, "Rock In Rio" album.
Most of the Portrait releases were remastered and re-released on Epic
Labelcode: LC 4734