Cheree was born out of Sowing Seeds Fanzine which was created by Paul May (of SkullF**K fame) and Nick Allport based in "the groovy top flat" South Woodford London. Sowing Seeds had evolved into one of London's best known and loved Fanzines. It was based around the "indie" scene in the U.K. of the late 80's and had built up a substantial circulation. Cheree Records will always be best known for The Telescopes who had their first 3 vinyl releases while they were with Cheree. The first Cheree release came in the Summer of 1988 a 7" FLEXI of Loop live from ULU London and "Forever Close Your Eyes" by The Telescopes. The first major release was to be Cheree 2, The Telescopes- Kick the Wall 7" which launched both The Telescopes and Cheree well and truly off the ground.