Licensing agent for all of the labels under the Universal Music Group. It draws from the world's largest and most diverse music catalog to create custom music premiums, incentives, retail compilations, and mail order collections. To provide the products and services it offers, UMSM works with the following labels: Def Jam Recordings, Geffen Records, Hip-O Select, Interscope Records, Island Records, Lost Highway, MCA Nashville, Mercury Nashville, Motown, Verve Records and Music Matters Ltd.

These "Special Market" or "Custom Market" type labels that major record companies use are mainly for music content repackaged for the special needs of their clients or for the record companies' own marketing purposes and are often though not always co-branded with clients' brands to which the music is licensed.

Not to be confused with Universal Music Strategic Marketing when abbreviated as UMSM.