The very first release (Ama Zone / Asia 2001) was picked up by Sony Music Asia and became the first psytrance album licensed and released in major Asian countries.
Avatar immediately became a subsidiary of NMC Music / Sony Israel. Shortly after that, Sony went on and signed with Avatar a deal, and its releases became available in south east Asia.
Through the years Avatar has gained a strong reputation and is recognized as a label of quality, who focuses on exploring new sounds and new talents from around the world, as well as releasing original material by well established names. Today Avatar is a fully independent label. Its main musical genres are trance, ambient, chill and lounge.
Under the umbrella of Avatar are the labels: Pro File, the classics label of Avatar that features some of the best all time favorite albums in trance and ambient;
Avatar Spirit, mainly focusing on lounge and yoga.
Avatar released albums from: The Nommos, Thomas Leer, Nimba, Total Eclipse, Synchro, X-Dream, Asia 2001, Toi Doi, Boris Blenn, Cydonia, Prana, GMS, Orion, Mixmaster Morris, Sandman, Reflex, Indoor, Elysium, to name just a few.
In Avatar’s artist roster are: Goa Gil, Nimba, The Nommos, Astropilot, Overdream, Becoming.Intense and more.