Nu Groove, built on the foundation of the Burrell twins who'd escaped from an abortive r'n'b career with Virgin Records, was fast becoming the hippest house label. Nu Groove had started the year before with records like Bas Noir's 'My Love Is Magic' and Aphrodisiac's 'Your Love' and by 1989 they were on a roll.
Nu Groove never had a sound - with producers as disparate as the Burrells, Bobby Konders and Frankie Bones that wasn't conceivable - and they never really had one big record, but the concept of the label went from strength to strength. Among their producers was Kenny 'Dope' Gonzalez, yet to hook up with Little Louie Vega, who was moving into house with his Freestyle Orchestra project. Nugroove's first competitor was to come in the form of Strictly Rhythm, who opened up in 1989.
Nu Groove Records is also linked with Henry Street Music.
Official name is NuGroove but worldwide known as Nu Groove.