In 1972 it became WEA International Inc..
July 1969 Kinney National Service Inc. acquires Warner Bros. - Seven Arts Records.
U.K. branch Warner Bros. - Seven Arts Records Ltd. established.
July 1970 Kinney National Service Inc. buys Elektra.
October 1970 Record distributorship in Cleveland opened.
Australian branch Warner Bros. Records (Pty) Ltd. established.
November 1970 Nesuhi Ertegun will be director of newly created international record department Kinney Record Group International (Kinney Music International as puplisher) with Phil Rose as managing director.
Japanese subdiary Warner Bros.-Pioneer Corporation established.
February 1971 Share-holders voted to change the name of the company from Kinney National Service Inc. to Kinney Services Inc.
July 1971 The Warner-Elektra-Atlantic-distributing corporation (W-E-A) has been set up by Kinney Services Inc., but it will take one more years till the international department and the branches will be renamed officially to WEA.
1971 German branch Kinney Music GmbH and french branch Kinney Filipacchi Music S.A. established,
UK branch renamed to Kinney Record Group Ltd., canadian branch to Kinney Music Of Canada, Ltd. and australian branch to Kinney Music (Pty) Limited.
February 1972 Kinney Services Inc. renamed to Warner Communications Inc.
1972 Reflecting of the initials of the parent record companies, Warner Bros. Records, Elektra and Atlantic, Kinney Music International will be called WEA International Inc..
Similar name changes will be undertaken for WEA’s subdiary companies.
1972 All international branches were officially renamed
Kinney Record Group Ltd. to WEA Records Ltd.,
Kinney Filipacchi Music S.A. to WEA Filipacchi Music S.A.,
Kinney Music Of Canada, Ltd. to WEA Music Of Canada, Ltd. and
Kinney Music (Pty) Limited to WEA Records Pty. Limited
Januar 1973 German branch was the last to be renamed from Kinney Music GmbH to WEA Musik GmbH