The first label had fuchsia colored background and was used only in 1974. From 1975 to 1978 it had a different artwork with a picture containing a pick, a shovel and a miners hat that alluding to the name of the label itself (to dig it). From 1978 to 1984 the label artwork change again and it has two hemispheres, white above and red below.
In 1984 Pippo La Rosa sold the company and he started to work in the television company Canale 5. So from 1984 another change of logo as well as a change in the company name Dig It Srl and label Dig It International.