The longstanding and sincere legacy in the music business spawns sovereign demands for a product. That's the reason why NOAJ publishes primarily on vinyl, emphasizes state-of-the-art packaging and – whenever possible – tries to execute the mastering using the original tape recordings. This self-declared belief in quality and authenticity finds expression in the fact that every single release on NOAJ is officially licensed, comes with the original art work and is documented thoroughly by preference. This includes meticulous researched linernotes, interviews with all musicians involved, studio engineers and contemporary witnesses plus accompanying picture library material. These are indeed high set standards NOAJ's movers and shakers want to live up to. But maybe that's also exactly the incentive to spend several hundreds of man-hours on each single catalogue number. Every release on NOAJ shall become a small gem shining in new splendour and being made available in this form to a general public.
„Discovering and rediscovering music“ is NOAJ's slogan and by this credo productions and recordings (records, cassettes, never before released master tapes) from days gone by shall and will find its audience. NOAJ tells the tale of mis-launched careers, failed dreams, gutted hopes, criminally overlooked masterpieces and of music that has been probably way too ahead of its time. With every release each single story gets its very own, well-deserved happy end – even if in some cases it took 40 years.