The label is directed by John and Richie with Karl keeping a presence on an artist level (Jetstream and Dance Fever). The label is associated more with John Acquaviva these days, as he is busy travelling the world, much like Richie, promoting the Definitive Definition of house music. Although having cofounded the famous Plus 8 label, both John and Rich have proven that they are well rounded and can really do it all. Definitive is quickly becoming a breeding ground for new talent for house music from throughout the world.
Since 1992, Definitive has put out more than 40 releases for the house community. They have had such anthems as the Blunted Dummies' "House For All", and Robotman's "Dodadoo" with its numerous mixes notably the Plastikman mix. They have also had a number of dj/artists emerge to become notable figures in the scene.
People such as David Alvarado from Los Angeles did his first works under Las Americas, he now has his own successful Bomb label and has produced for the Stickman label, and Strictly Rhythm. Bryan Zentz of Norfolk Virginia with his Barada project. Ian Pooley from the Frankfurt area with his self titled project. Boomer Reynolds from Toledo Ohio with his Omegaman project. Chuck Phulasole from Toronto and his self-titled project. Clemens Neufeld from Vienna with his aptly titled Future Legends.
All these people have made noticeable impacts on artist levels as well as Definitive as a label. The Definitive label has established both artist identities as well as carving out a strong label identity in a brief period of time.