Founded in 2015, in Brooklyn, NY from the minds of George Clanton and Lindsey French. 100% Electronica is the largest independent record label specializing in the electronic internet music sub-genre, vaporwave. The label boasts a roster of iconic artists such as George Clanton, Equip, Negative Gemini, S U R F I N G, Windows 96, and more. 100% Electronica has a dedicated worldwide community and now has offices in Los Angeles, CA & Brooklyn, NY.

The members of the label host a weekly VR livestream known as "The Big Stream" every thursday on Youtube from 5-7 PST. The label also hosts virtual concerts in VR every few months, featuring exclusive music and renderings made by musicians within and outside of the label.