Founded by DJs Alain Macklovitch and Nick Barat, the imprint is the natural extension of many months the two have spent sharing new music and brainstorming on various creative projects.

“This DJ scene that we’re a part of in North America has influenced music scenes across the world, but ironically there aren’t enough labels that represent it,” says A-Trak. “That’s where Fool’s Gold comes in. I want Fool’s Gold to represent the absolute best in club music on all levels.”

Helping tie everything together is Brooklyn graphic artist Dust La Rock, whose original imagery for all Fool’s Gold logos and sleeve art provides a clever and constantly evolving visual aesthetic for the label.