Electronic label set up by Spencer Kincy, Ivan Pavlovich, and Rob Kouchoukos, based in Chicago, Illinois, USA.
Active from 1996 til 2004.
Occasionally listed as Guidance Records on some releases.
Don´t know who sits on the rights, but there is never any represses of Guidance releases. Spencer is living somewhere in the streets and the other two i don´t know. (Not sure if Spencer was part of setting up this label??)
This is just an incredible Chicago label that I will forever associate with top-notch late 90's house. It's also interesting that considering the sheer quality of the releases it has been somewhat immune to the sometimes excessive hype and subsequent high prices that plague other labels. Maybe this is because not too many ueber-hip-boiler-room-big-shot Djs play this stuff. Too many fantastic releases to mention.
Inspired by a new wave of producers who were successfully expanding
upon the Chicago house music blueprint by adding state of the art
production techniques and a cosmopolitan edge to art form, Guidance
embraced the emerging globalization of electronic music culture by
assembling a diverse and talented roster of artists from across
Europe, the UK, and North America. The label released its first two
singles, Free Energy "Happiness" and Projekt: PM's vocoded house
classic "When the Voices Come" in May 1996, and haven't looked back
since. It followed with a string of timeless twelve inches that
helped launched the careers of house music legends such as: Austin
"Abacus" Bascom, Deep Sensation, Blueboy, Fresh and Low, Kevin
Yost, and Chicago's very own Glenn Underground, prompting Muzik
Magazine to proclaim Guidance "the best new house label in the
world" in its 1997 year end issue.
Excellent Chicago area deep house label that has been around forever and is still in business releasing quality material. The quality is generally high, and quite consistent. Many noted house artists have at least one release on Guidance.
If you like it deep and see a Guidance release at the record store, give it a listen... you won't regret it!
DJEZLOU
April 25, 2021