GNP

US label launched circa 1956 and previously known as Gene Norman Presents since 1954, when Gene Norman was a concert arranger and owned the Crescendo night club in Los Angeles. Many releases were recorded there. The logo was underlined with Gene Norman Presents on white background. In 1962 the label appearance changed to GNP Crescendo, red background, bold while letters on the top perimeter. Later the design changed to a horizontal wording on top. In 1963 Norman sold his night club to concentrate on the label and the repertoire changed from just jazz to a wide range of popular music.
The GNP logo still appears on non-US releases after 1962 or as a short-cut for company tasks, f.ex. copyrights or license.