Impact
The Story of Discogs
Discogs is the world’s most comprehensive recorded music database, marketplace, and community. Millions of consumers visit Discogs every month to catalog and value their Collections, create Wantlists, share ratings, and purchase physical copies of their favorite music from the Marketplace.
The Largest
music database
At Discogs’ core is the Database, a trusted source for information on artist discographies, physical music formats, detailed pressing data, item value, and more. The Discogs Database is created and maintained by a global community of passionate contributors and is celebrated as a wealth of music knowledge available on the web.
In the Database
Source: Discogs
A Global Music Marketplace
Millions of music fans from every country on Earth rely on Discogs to research, discover, sell, and purchase sought-after physical music. Buyers and sellers use the Marketplace across borders, connecting collectors with coveted albums as they support their favorite record stores, artists, and labels.
In the Marketplace
Source: Discogs
The No. 1 online destination for music buyers and devoted collectors around the world
Audience
Connect With A Passionate Music Community
Discogs captures the attention of millions of music fans every month as a top 10 music and media website and top 500 most-visited online destination. Music lovers, collectors, and sellers are all on Discogs. And the best part? They keep coming back for more.
Monthly Traffic
Source: * DISCOGS, ** GOOGLE ANALYTICS, 2022
Tap Into A meaningfully engaged Audience
The most dedicated community of music fans are on Discogs, and they consume content and information differently than on other websites. The Discogs audience digs deeper — spending more time exploring the knowledge in the Database and searching wider for new music in the Marketplace — and is more likely to stick around and visit again.
Average visits
Compared to 47% Internet Avg.
Compared to 3 Min. Internet Avg.
Compared to 2.6 pages Internet Avg.
Source: Google Analyatics, 2022
See all walks of life, all around the world
Discogs’ community of avid record collectors is composed of much more than stereotypical aging rockers and audiophiles. Every age-group is represented in Discogs’ audience, and the youngest and oldest generations are its fastest-growing segments. Discogs serves a diverse group of music fans and collectors who all seek to connect deeply with their favorite artists, genres, and recorded music.
Age
Gender
Geography
Source: GOOGLE ANALYTICS, 2022
Discogs has been cited more than 300K times on Wikipedia
Music Industry
DEEPEN RELATIONSHIPS THROUGHOUT THE ALBUM LIFECYCLE
Who listens to your music is crucial. When you share your message is just as important. Discogs is where your brand can deepen your relationship with fans.
Discogs audience metrics show the level of engagement with artists’ pages and releases extends well beyond a new release announcement or drop date. Fans keep coming back to Discogs during notable moments in the lives of their favorite artists, such as birthdays, press events, and album anniversaries. Optimizing your campaign to include these notable moments throughout the year continuously engages music fans, resulting in powerful sales and traffic increases.
Audience album Engagement events
Source: Discogs
(Data based on average traffic lift in 2021 for 16 popular artists: ABBA, Billie Eilish, Black Sabbath, Daft Punk, Diplo, Doja Cat, Ed Sheeran, George Harrison, Ghost, Halsey, Justice, Kendrick Lamar, Khruangbin, MF DOOM, Taylor Swift, and Unknown Mortal Orchestra. Actual lift varies based on artist popularity and audience share.)
“Discogs has become a vital resource for record collectors and the music industry.”
– The New York Times –
Calendar
Partnership Opportunities
Year Round
Record Stores
Discogs’ Record Stores destination helps music fans discover independent shops worldwide, support local record stores, and connect with stores selling in the Marketplace. Engage your brand with a dedicated audience of music lovers who are excited about vinyl.
Digs
Discogs Digs helps fans on a journey of music discovery. Align your brand with music and gear recommendations to take the listening experience to the next level, including popular new albums, artist spotlights, audio products, and vinyl maintenance how-tos.
Seasonal
Music
Digs offers a variety of listening suggestions, from essential additions for the collection to trending new releases, reissues, and rarities. Your artist, project, or product can join the Discogs conversation about music discovery.
Gear
Influence the quality of music lovers’ stereo systems. Help Discogs create a suite of gear recommendations, educational guides, and maintenance tips within Digs that will help the audience build the perfect audio setup to match their lifestyles.
Record Store Day
Record stores have a tremendous impact on the vinyl community. Celebrate Record Store Day by helping music fans discover trending releases, connect with individual sellers worldwide, and support local record stores.
“Discogs is an endless source of musical inspiration”
– vinyl collector & seller on discogs –
TOOLS
AD TOoLS
Connect your campaigns to a passionate audience of collecting music fans.
As the No. 1 online source for physical music, Discogs offers a range of advertising, editorial, and sponsorship solutions to help amplify marketing campaigns for brands and music labels. Solutions include Display Advertising, Artists Alerts and Partner Messaging, Sponsored Editorial Content, and Paid Social Advertising.
Display Advertising
Capture the attention of millions of music fans worldwide visiting Discogs daily with optimized display advertising campaigns. Using animated or static creative across our stack of products, Discogs can customize your advertising approach with contextual targeting across multiple devices and platforms, increasing your brand’s awareness among the Discogs Community.
Artist Alerts and Partner Messaging
Artist Alerts are a powerful direct messaging tool that is unique to Discogs and allows record labels and artists to share new releases, connect directly to fans, and deliver highly contextual messaging to active users based on their Collection, Wantlist, and purchase history.
Sponsored Editorial Content
Storytelling is the most powerful communication tool for any brand. Engage with Discogs visitors by tapping into their excitement for music discovery with customized editorial content. The soul of Discogs is the authentic voice that music fans trust when seeking out the music they care most about.
Paid Social Advertising
Paid social ads help amplify the reach of new releases by engaging with the most active online community of music collectors in the world. Invaluable first-party data from Discogs is added to create more targeted social campaigns.
