This is a 3-part promotional pack, supporting the promotional launch of the Dr. Martens 'Spirit Of 69' fashion capsule collection, and comprising :-
(i) a lightweight card folder with 2 inner pockets,
(ii) the left hand pocket containing a 7" vinyl single in a clear plastic sleeve, and
(iii) the right hand pocket containing a 20 page campaign booklet featuring the constituent Skinhead lifestyle brands/products of the capsule collection, i.e. Dr. Martens, Alpha Jackets, Brutus Shirts, Edwin Jeans & Trojan Records.
The capsule collection was sold online and through Dr. Martens UK retail outlets, released in September 2014.
Each of the pack items includes the Dr. Martens marketing strapline/hashtag #STANDFORSOMETHING
Variously entitled 'A It Mek, 'Ah It Mek', 'It Mek' & 'It Miek' in vinyl releases, the A side was first released in 1968.