White vinyl disc with egg yolk design on label.
Packaged with a feather attached to a clear PVC sleeve.
Track B is given as "Mind Sketch" - liner notes to an Arc of Hives explain "The flipside, Mime Sketch, was a live recording from Newcastle, mis-titled Mind Sketch on the label.
In the opening words Dowie calls it "Mime Piece". After the track there are 4 seconds of applause.
Factory Shareholder's Newsletter and Analysis End of Year 80: "Factory's first major assault on Radio Two. Secret deely sleeve concept. Of note: Hannett/Hopkins cello effects plus, Easter single tactic."
Initially planned to be released in late August/September 1980, then planned for late February/early March 1981, it finally was released in June 1981.