12:41 ‎– $ucce$$ I$ The Word

Fresh Records ‎– FRE-004, Fresh Records ‎– FRE-4
Vinyl, 12", 45 RPM

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April 26, 2016
edited over 3 years ago
This was the record that Scott La Rock and KRS ONE brough to Mr. Magic at WBLS and had him diss it in front of them and tell them the Juice Crew was better than them which prompted KRS to go after the #1 MC in the Juice Crew at that time : MC Shan. (before Kane and Biz had their own solo records out.. the Juice Crew was still relatively small in 1985 compared to the latter years )

Also, Mr. Magic was a big supporter of The Bad Boys (Feat K-Love) and being that 12:41 "Success is the Word" was a carbon copy of that record and an attempt to copy that formula, Mr. Magic called it out. They even sampled the beatbox right off of the Bad Boys record and used samples of Betty Boop's voice just like on the intro of the Bad Boy's record.


March 4, 2010
This record IS the first official record from who would become Boogie Down Productions. 12:41 consisted of rappers KRS-One, Scott-La Rock and Levi 167, although I'm not sure if that is what they called themselves at the time of this recording. This record dropped late in 1985, around October or November. It recieved alot of airplay on Mr. Magic's Rap Attack. This record dropped some 6 months or so before the track "Advance" dropped, in the spring of 1986. Make no mistakes about it, BDP was not proud of this record, and didn't like to talk about it. On a radio show in 1987 during the midst of the legendary Juice Crew Vs. BDP battle, Scott La-Rock was asked about this record, and he replied "I don't want to talk about that record.... It's Bubble Gum Music". Said only the way Scott La-Rock could have said it! Believe it or not, Scott was actually the more vocal member of BDP before the tragedy struck the group. He is still missed after 23 plus years.